January 7th, 2014
U.S. Cities Haven't Given Up on Selling Naming Rights for Transit Stations
By Jenny Xie
Back in 2012, we named “selling naming rights to transit stations” an urban trend we hoped would die in 2013. It’s now 2014 and transit authorities across the U.S. are far from abandoning the idea.
A few weeks ago, Boston put out a call for companies interested in purchasing five-year naming rights contracts to nine MBTA stations and three rapid transit lines. Asking prices for most of the stations start at $1 million per year. As for transit lines, the Green Line is the most expensive at $2 million per year. Proposals will be accepted until February 27.