January 28th, 2014
Super Bowl ads blitz kids online (+video)
By Lisa Suhay
Christian Science Monitor
As the Super Bowl approaches, parents may have concerns over how much advertising will affect young viewers. However, a new study by Common Sense Media published today reveals that marketing to kids is already immeasurably invasive in their everyday activities.
I say “immeasurable” because, according to the Common Sense Media, researchers need to develop new methods to quantify young people’s exposure to advertising.
“At this point we lack even the most rudimentary research needed for policymakers to ascertain whether certain types of practices of marketing to children are fair, such as enlisting them as ‘viral’ marketers, enticing them to purchase products through rewards and incentives, exposing them to product placement in popular TV shows, or encouraging them to make their own ads and enter them in a contest,” according to the report.