January 14th, 2014
Stephen Colbert Riffs On Mirriad, The Company That Specializes In Retroactive Product Placement
By Richard Feloni
On Monday night’s “Colbert Report,” Stephen Colbert analyzed a recent Fox Business interview with Mirriad’s chairman Roger Faxon ("and man whose name sounds more corporate than his company’s"). Mirriad started in 2008 as a way to implement native advertising into TV shows, which is sometimes done retroactively for reruns.
Mirriad does this through software manipulation of blank items like walls and handheld items, and it turns out that Comedy Centrals’s parent company Viacom is a subscriber. So of course that gave Colbert plenty of easy fodder. Watch the clip below to see Colbert ready his episode for future product placement with green paint-covered items like a soda can, a cereal box, and well, something you’ll have to watch the video to the end to see.