January 15th, 2014
Prosecutors join forces, accuse Monster of advertising to kids
SAN FRANCISCO (AP) — The San Francisco city attorney and New York state attorney general have joined forces to investigate whether Monster Beverage Corp. is marketing its highly caffeinated drinks to children.
The joint probe began last month just before a federal judge in California tossed out a lawsuit filed by Monster seeking to stop an investigation by San Francisco City Attorney Dennis Herrera.
Herrera has filed a lawsuit claiming the drinks pose health risks and accusing the Corona, Calif.-based Monster company of violating state law by misbranding its drinks and marketing them to minors. He began his investigation of Monster in 2012. Meanwhile, New York Attorney General Eric Schneiderman has issued subpoenas to Monster and other energy-drink makers as part of his ongoing investigation.
Herrera said he believes the cooperative efforts between the two prosecutors’ offices will prove beneficial for the public.