January 5th, 2014
FTC's Ad Regulator Plans to Focus Heavily on Native and Mobile
By Katy Bachman
Who Jessica Rich
New gig Director of the Federal Trade Commission’s consumer protection bureau
Old gig Associate director of financial practices division
You are advertising’s top cop. What’s it like to be the most feared woman on Madison Avenue?
I don’t think of it that way. Our enforcement of unfair and deceptive advertising shouldn’t inspire fear, especially in legitimate companies. Most of the lines we draw are common sense, and most legitimate companies would agree that the ad claims we target are deceptive.