January 28th, 2014

Consumer Confidence in Online Privacy Hits 3-Year Low

By Katy Bachman
Ad Week

Most afraid of businesses, not government

The more consumers learn about how businesses track them online, the more worried they are about protecting their online privacy. In fact, consumer online trust has hit a three-year low, according to new data from Truste, a global data privacy management company.

A high percentage of Internet users—74 percent—said they were more concerned about their privacy this year than a year ago.  Surprisingly, when asked what caused the heightened concern, only 38 percent pointed to the reports of government surveillance, while 58 percent said it was businesses sharing their personal information with other companies.

Read more: http://www.adweek.com/news/technology/consumer-confidence-online-privacy-hits-3-year-low-155255


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