January 17th, 2014
CFBAI Celebrates New Year with New Uniform Nutrition Criteria for Child-Directed Advertising
Better Business Bureau
Arlington, VA – Stronger, uniform nutrition criteria went into effect on December 31, 2013 for companies participating in the Children’s Food and Beverage Advertising Initiative (CFBAI). CFBAI’s participants now will use the category-specific uniform nutrition criteria, which were announced in July 2011, rather than their own company-specific criteria, to govern what foods are allowed in child-directed advertising (advertising primarily directed to children under age 12).
CFBAI, an advertising self-regulation program administered by the Council of Better Business Bureaus (CBBB), also recently published its Report on Compliance and Progress During 2012.
“The children’s food advertising landscape has changed greatly since CFBAI was launched in 2007,” said Elaine D. Kolish, CFBAI director and vice president of CBBB. “Some participants stopped engaging in child-directed advertising and the others have used meaningful company-specific nutrition criteria that have resulted in hundreds of recipe improvements and the development of new, healthier foods. The new uniform criteria have resulted in additional improvements in foods.