January 12th, 2014

7 Junk Food Brands With Awkwardly Unconvincing Athlete Endorsements

By Richard Feloni
Business Insider

Some of the greatest athletes in the world endorse some of the unhealthiest foods in the world. And a recent study shows that these celebrity athlete-endorsed ads may be more prevalent than you think.
But we’re not here to talk about the evils of brainwashing children with superstars — we will leave that to chef Jamie Oliver, who often rants about the subject. What we are here to look at is just how goofy these ads can get when they associate incredibly fit people with intensely sugary and fatty products.

Most athletes happen to be terrible actors, and the ones who aren’t bad (Peyton Manning, actually, is the only one who comes to mind) are forced to read awful lines, anyway. Sports drink giants Gatorade and Powerade make products that are basically sugar, water, and sodium, but they’re actually not unhealthy when associated with exercise — and both brands have had cool commercials.

Read more: http://www.businessinsider.com/7-unhealthy-brands-endorsed-by-athletes-2014-1?op=1#ixzz2qEZJVezK


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