December 19th, 2013

Women sue 23andMe over marketing claims

By Eric Convey
Boston Business Journal

Two women sued do-it-yourself genetics information provider 23andMe in U.S. District Court in Boston Thursday, accusing the company with strong Google (Nasdaq:GOOG) ties of making misleading marketing claims. Tara Stefani of Hingham, Mass., and Tanya Vullanueva, of Oakland, Calif., allege 23andMe made unsubstantiated claims around test kits that promised to yield information about users’ genetic history and health risks.

For several years, the Mountain View, Calif.-based company sold the kits, with instructions that customers swab their cheeks to collect DNA and mail the material to a laboratory for processing. After receiving a warning letter from the federal Food and Drug Administration in early December, the company dropped the medical component.

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