December 19th, 2013

The Not-So-Secret Product Placement in 'The Secret Life of Walter Mitty'

By Esther Zuckerman
Thewire.com

The Secret Life of Walter Mitty is a movie about finding adventure in your life. It’s also a movie about how great products are. Ben Stiller’s passion project about having passions has its admirable qualities: it’s beautifully shot, ambitious in scope, and competently acted.

Undermining all of that, however, is the fact that the movie is laden with product placement. Mitty exists in a time void that is nostalgic to the point of anachronism—the movie revolves around finding a photographic negative—but is also stuffed to the edge of the frame with references to things you can purchase in our modern world. It’s very distracting. 

Read more: http://www.thewire.com/entertainment/2013/12/not-so-secret-product-placement-secret-life-walter-mitty/356357/

Comments

Add your own Comment

(optional)