December 19th, 2013
The Not-So-Secret Product Placement in 'The Secret Life of Walter Mitty'
By Esther Zuckerman
The Secret Life of Walter Mitty is a movie about finding adventure in your life. It’s also a movie about how great products are. Ben Stiller’s passion project about having passions has its admirable qualities: it’s beautifully shot, ambitious in scope, and competently acted.
Undermining all of that, however, is the fact that the movie is laden with product placement. Mitty exists in a time void that is nostalgic to the point of anachronism—the movie revolves around finding a photographic negative—but is also stuffed to the edge of the frame with references to things you can purchase in our modern world. It’s very distracting.