December 4th, 2013

Pasco school district to skip advertising effort

By Jeffrey S. Solochek

Pasco school district officials had high hopes that selling ads on websites and other property could generate a steady stream of needed revenue for  schools and programs. A study committee doused that idea Tuesday, reporting to the School Board that, in the words of superintendent Kurt Browning, the juice isn’t worth the squeeze. “The district is not where it needs to be to make this viable,” assistant superintendent Ray Gadd told the board.

The committee looked at the advertising efforts of districts in Florida and Arizona, and discovered that Pasco County does not have some of the assets that the others rely upon, such as a large metro area, schools with enrollments over 3,000, and major attractions in the vicinity. The other districts also dedicated six or more staff members to the work, and even so ran into roadblocks that led to declining revenue over time, said Nicole Westmoreland, a food services manager who led the study.

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