December 4th, 2013

Mesa Public Schools continues school bus advertising

By Jessica Boehm

Three years ago, Mesa Public Schools started using a creative mechanism to bring more money into the district: advertising on their school buses, and the decision has brought in upwards of $100,000 per year.
Ron Latko, director of transportation and fleet management for the district, originally came up with the idea during the difficult economic downturn, and felt school bus advertising was a “no-brainer.”

“We wanted to show that we are not just sitting around in a bad economy,” Latko said. “We’re doing something to generate our own income.”
The original company the district used for advertising recently went out of business, which forced the district to look for a new company. In November, Mesa Public Schools contracted Alpha Media to handle the district’s school bus advertising.

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