December 5th, 2013

MARIA LUISA SALCINES: Children will always want more

The Monitor

It’s easy around this time of year to get caught up in the holiday shopping frenzy. Look at all the retailers who opened Thanksgiving night to sell to the crowd of shoppers who couldn’t wait for the weekend.
Retailers want you to believe that they are going to run out of the good stuff if you don’t hurry up and buy it.

How do we help our children not get caught up in the “I want mentality” when it’s hard for us as adults to stay focused and not fall prey to the bombardment of great advertising we see? We have become a society that confuses instant gratification with genuine joy. When we buy something new, it makes us feel good because the brain releases dopamine, the “happy chemical.” Our brain doesn’t know the difference between the things that make us genuinely happy and instant gratification, though.

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