December 4th, 2013

Kids Finally Speak On Celebrity-Based Ads For Food And Beverages

A New Qualitative Study Released By The WAT-AAH! Foundation "Understanding The Impact Of Celebrities In Food And Beverage Advertising" On Kids And Teens

NEW YORK, Dec. 4, 2013 /PRNewswire/ -- A new study commissioned by the WAT-AAH! Foundation, in conjunction with Fit Kids, finds that celebrity-endorsed food and beverage advertising campaigns are emotionally and effectively driving America’s youth to product consumption.

Directly from the perspective of kids, the study shows the impact and influence these commercials and celebrities have on their generation as well as how these endorsements raised troubling concerns among kids and teens. "If the celebrities know these products are bad for us, why are they promoting it ... Most of the time, celebrities don’t care about the product they only care about getting promoted or getting money.”

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