December 7th, 2013
Green Bay may sell school naming rights
By Patti Zarling
District officials hope to raise $1M for the distinction
GREEN BAY — What’s it worth to have a school named after you? Schools in the Green Bay School District typically are named after local dignitaries, historical figures or geographic areas. The school board, however, is considering allowing a generous donor — and someone with at least a $1 million to spare — to choose the name for a new school for gifted and talented students at 139 S. Monroe Ave., that will open in 2013-14.
Supporters say naming rights would attract a larger donation than, say, adding a name plaque to a library, cafeteria or “donor wall.” But some worry officials could attach a name to a school they will regret later.
School board members are reluctant, and say they would reserve the right to reject a name. Administrators will gauge interest and return to the board if a big donor comes forward.
Historically, Green Bay district high schools have been named according to location — East, West, Southwest and Preble, which is near the former Town of Preble area. Elementary and middle schools are named after famous or historical local and national figures.