December 11th, 2013
Formula Marketers Put Pediatric Academy in the Bag
By Crystal Lewis
Despite its strong stance in favor of breastfeeding, the American Academy of Pediatricslinks its name to infant-formula promotion through a common hospital freebie; the going-home gift bag for women leaving a hospital after delivery. The bags include free formula.
The academy’s logo is found on the safety tag--which provides CPR instructions and other safety tips for new mothers--attached to the Mead Johnson Cooler Discharge Bag, a giveaway in maternity wards across the country. Inside the bag is a booklet published by the American Academy of Pediatrics, “New Mother’s Breastfeeding Essentials,” with Mead Johnson’s name prominently displayed on the inside of the cover page.
The academy’s logo has appeared on the Mead Johnson Cooler Discharge Bag safety tag since August 2012; its booklet started appearing inside the bag in February 2013, said a staffer for the academy’s media affairs and public relations department in a phone interview.