December 3rd, 2013

Chelmsford board may soon field requests for turf-naming rights

Lowell Sun

CHELMSFORD—The possible sale of naming rights for the new turf athletic fields at the high school and McCarthy Middle School will be decided this month by the School Committee.
Selling the fields’ names to a company as a way to bring in revenue could require a new school policy, something the board discussed at a meeting in November. A few committee members expressed worry that a deal could lead to too much signage or continue with other facilities in town.

“Where do you go from there with what you sell?” committee member Evelyn Thoren said at the committee’s Nov. 19 meeting. “I don’t think it has to be a slippery slope,” Chairman Mike Rigney said later.
Chelmsford is basing its request for proposals on what was done in Haverhill. In 2011, after installing a $1.3 million synthetic turf field, the city agreed to rename Haverhill Stadium to Trinity EMS Stadium at a price of $25,000 annually for three years.

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