December 23rd, 2013
CDD Alleges Marvel Website, Hello Kitty App Violate COPPA Rule, Asks FTC to Investigate
By Katie W. Johnson
The website Marvelkids.com and a Hello Kitty mobile application fail to comply with the notice and parental consent requirements of the Children’s Online Privacy Protection Act prior to collecting children’s personal information, the Center for Digital Democracy alleged in Dec. 18 requests for investigation to the Federal Trade Commission.
One year ago, the FTC released the final amendments to the COPPA Rule. The rule imposes notice and parental consent requirements on websites and online services collecting information from children younger than 13. The FTC’s amendments took effect July 1 .
In addition to requesting that the FTC investigate the companies operating the website and the mobile app, the CDD asked the commission to investigate two industry self-regulatory programs--the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus and TRUSTe Inc.--to determine whether their programs are misleading.