December 19th, 2013
Best Movies of 2013: Best & Worst Use of Product Placement in a Film
By David Salazar
Product placement is often seen as the bane of modern films, particularly those created in a studio setting. There is simply nothing more distracting or irritating than trying to immerse yourself in a film and then suddenly having a company logo appear on screen; how can one maintain that level of immersion when this immediately makes the viewer realize they just paid to watch a commercial that some film production executives thought the audience would either ignore or simply not pay attention to. It makes the film feel cheap.
Unfortunately, films are expensive and oftentimes 20 seconds of product placement are necessary to give the viewer the two hours of an entertaining, emotionally and immersive journey.