December 19th, 2013
As Social Sponsorship Grows, Influencers Are Looking to Cash In
By Lucia Moses
Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well through their social media channels. Sixty-one percent of marketers surveyed by Izea, a social sponsorship marketplace, said they’ve paid someone to mention their product on social media, up 5 percent over 2012. But marketers who think social sponsorship is a cheap way to move product are in for a surprise.
This new breed of pitchman puts a high value on their sponsored videos and blog posts, and expects to get compensated in cash, not freebies.