November 5th, 2013

Yale Study: Fast Feeders Still on the Hook for Kids' Health

By Maureen Morrison
Ad Age

Report Says McD, BK Advertised Less, But Ad Spend to Kids Increased Overall

Fast-food companies including McDonald’s and Burger King may have decreased advertising aimed at children and gone so far as to put more nutritious foods in kids’ meals, but that’s not enough, according to one study.

According to the Yale Rudd Center for Food Policy & Obesity, too many children are seeing fast-food ads on TV not aimed at children and too many restaurants are still introducing non-nutritious items to the adult menu, canceling out any supposed good. That’s to say nothing of the restaurants increasing their marketing to children and to minorities.

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