November 1st, 2013
Why the New COPPA Rules Might Not Be So Bad for Kids Sites
By Sara Hanlon
There’s a debate heating up over the recent changes to the children’s privacy law in the United States. While some brands and websites directed at kids say the revised law hurts ad revenue through tighter restrictions around advertising, for others the law has created opportunities to innovate in order to continue to profit.
Club Penguin is a great example. One of the top kids’ virtual brands for the past eight years, it works hard to continuously tweak its product to work within privacy laws while at the same time generating new forms of revenue. Just this summer, it added Star Wars, Marvel and Pixar themes and found a way to re-engage its user base and add revenue streams through the sale of digital goods in its virtual world.