November 18th, 2013
Walmart Ads Target "Low Income" Consumers With Junk Food
By Josh Harkinson
Pushing Coke, Frosted Flakes, and Cheetos on America's Poor
In 2011, Walmart pledged to offer healthier grocery options by reducing the sugar and sodium content of packaged foods, rolling out a “Great for You” food label, and making fresh fruits and vegetables more affordable. It has done that to an extent, but those are not typically the products that it markets to its “low income” shoppers.
A November 13 advertising circular specifically aimed at low-income customers included discount coupons for a two-liter bottle of Coca-Cola, a 10-pack of Kool-Aid Jammers drinks, and a 9.5-ounce bag of Cheetos. Only 3 of the 36 discounted items in the ad were labeled “Great for You,” while 10 of them touted high-sugar, high-sodium, or high-fat junk foods. The ad did not include any coupons for fresh fruits or vegetables.