November 26th, 2013
Viamedia's 2013 Holiday Cable Advertising Study
Viamedia, the cable industry’s leading independent cable rep firm and provider of online advertising services, today announced its 2013 Holiday Cable AdvertisingStudy which determined how advertisements on cable TV networks impacts the 89% of Americans who have cable TV programming. The study examined the positive qualities that make holiday advertisements on cable TV networks most memorable and finally asked what “Scrooge-like” themes, if any, Americans would like to see in holiday advertisements.
A majority of Americans (54%) admitted advertisements on cable TV networks (e.g., ESPN, Lifetime, TNT, A&E, History Channel, CNN) impact their holiday shopping. The demographics most affected were students (75%), men 18 34 (66%) and women 18 34 (69%).