November 4th, 2013
Mexico to bar junk food ads targeting kids
The Mexican government intends to ban during children’s television programming advertisements for soft drinks and foods that do not comply with nutritional requirements, according to the head of the Federal Commission for Protection against Health Risks.
The decision comes within the framework of government efforts to reduce child obesity, Mikel Arriola said in an interview published Monday by the daily El Universal. The new regulation will enter into force next year by means of a decree that will also establish a children’s TV broadcasting schedule.