November 19th, 2013
Latino and African American Preschoolers Targeted by Fast Food Companies
By Nicole Akoukou Thompson
McDonald’s, Subway, Wendy’s, Burger King, KFC, Checkers, Taco Bell, Starbucks and companies just like these are guilty of profiting off of black and Hispanic youth, nay, children, putting them at high risk of diabetes, obesity and other related diseases. Fast Food FACT 2013, issued by the Yale Rudd Center for Food Policy and Obesity, has released a new report that addresses fast food restaurants, the quality of that food, and the way that the food and beverages are marketed toward minority children and teenagers.
According to the report, $4.6 billion was been spent on advertising in 2012 - an eight percent increase over 2009. This effort was specifically created to beckon children as young as two to visit fast food establishments. In fact, Spanish-language fast food advertising geared toward Hispanic preschoolers has increased by 16 percent, the report adds. Spanish-Language TV advertisements have increased eight percent; KFC and Burger King increased spending by 35 percent, reducing English-language advertising. Latino preschoolers see 100 more ads than older Latino children and teens. And, black children and teens see 60 percent more fast-food ads than white youth.