November 15th, 2013
Harrison looks to corporate sponsorships
By Mark Lungariello
Corporations have marketed themselves through sports for decades. Harrison is hoping they’ll have the same interest in marketing through town government. The town board is considering soliciting advertising to curb property tax increases.
In sports, stadium naming rights are sold to the highest bidder, advertisements serve as wallpaper at athletic fields and on uniforms, and there are corporate sponsors for everything from halftime to the call to the bullpen. Harrison officials are debating whether to try to sell the naming rights of the town’s corporate corridor, post advertisements on its website and even on town hall, and solicit sponsors for its ambulance corps.