November 10th, 2013
Dr. Zorba Paster: Say no to junk food ads
By Dr. Zorba Pastor
Wisconsin State Journal
I’m not against advertising. We live in a society where advertising is part of our daily fare — on TV and the Internet, not to mention in newspapers and magazines. Advertising pays the bills.
But I draw a line with ads that secretly encourage our kids to become fatter — ones that imply if you drink this drink you’ll shoot a basketball just like LeBron James. That’s why I find a recent study in the journal Pediatrics so disturbing. It shows that the products James and other athletic stars hype are clearly adding to the obesity epidemic we see today.