November 18th, 2013
College students feel pull of cigarette ads
Health Day News (WATE)
The influence of just one cigarette ad can last for seven days and increases the risk of smoking among college students, according to a new study. Over three weeks, 134 students, aged 18 to 24, in Pittsburgh documented their exposure to cigarettes ads and other pro-smoking media messages. This included seeing positive depictions of smoking in movies, for example, the researchers noted. The students, who included both smokers and nonsmokers, also recorded how these exposures affected their smoking intentions and ability to refuse cigarettes.
Immediately after seeing a cigarette ad or other pro-smoking media message, the students’ smoking intentions rose by an average of 22 percent, the study found. Although their smoking intentions decreased with each passing day, they remained elevated for seven days.
All of the students said they were exposed to numerous smoking ads and pro-smoking media message multiple times during the three-week study. In total, the students reported more than 1,000 such exposures, according to the findings published online Nov. 18 in the Journal of Adolescent Health.