November 6th, 2013

Beware of athlete-sponsored food, beverage endorsements

By DRS. OZ AND ROIZEN
The Province

Children ages 12 to 17 are the No. 1 viewers of athlete-sponsored food commercials. So what are top sports figures selling this impressionable audience? Mostly junk.

In 2010, nearly 80 per cent of athlete-endorsed food products were energy-dense and nutrient-poor - and more than 93 per cent of athlete endorsed beverages got 100 per cent of their calories from added sugar.
If you wonder why people who value physical health above all else would push disease-causing foods to kids, well, the facts speak for themselves.

Read more: http://www.theprovince.com/health/Beware+athlete+sponsored+food+beverage+endorsements/9131194/story.html

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