November 27th, 2013
Ann McFeatters: Protect children from ads for unhealthy products
By Ann McFeatters
Scripps Howard News Service (AP)
Children nagged smoking adults to quit. Parents hid cigarettes from disapproving progeny. But cigarette ads no longer are permitted on network TV and thus there is no coordinated industry-funded anti-smoking ad campaign aimed at children. States still collect about $25 billion a year from the federal government’s 1998 agreement with the tobacco industry and taxes but spend only two percent on anti-smoking efforts, according to the Campaign for Tobacco-Free Kids.
Last year the federal Centers for Disease Control conducted a three-month general anti-smoking campaign, resulting in 100,000 adults quitting, according to the medical journal The Lancet. The campaign cost $54 million, compared with $8.8 billion spent on advertising by the tobacco industry.