November 8th, 2013
Advertising Biz Stunned by Draft Proposal to Cut Ad Deduction
By Katy Bachman
Just as advertisers and media execs feared, Rep. Dave Camp (R-Mich.), chairman of the House Ways and Means committee, is proposing watering down the advertising tax deduction. Multiple sources have told advertising and media lobbyists that the measure, which could cost advertisers millions and reduce revenue for ad-supported media, has been written into a working draft of a tax reform bill.
The provision would allow advertisers to deduct only 50 percent of all ad expenses in the first year and amortize the remaining 50 percent over the next 10 years.
If Camp has his way, a tax reform bill will be introduced and clear the committee by the end of the year.