October 31st, 2013
Turner Strikes Broad Product Placement Agreement With Starcom
By Jeanine Poggi
Pop Tarts, Burger King and Samsung May Make Cameos in TNT and TBS Shows
That’s because a deal between Starcom and Turner Broadcasting, which was struck during TV’s annual upfront negotiations and is taking effect now, that encourages the Turner networks to use Starcom clients in their original shows. It follows a similar, earlier product placement pact between Turner and MillerCoors.
Starcom’s general deal doesn’t preclude clients of other agencies from striking their own deals with TNT and TBS series where they don’t conflict with other integrations that have been nailed down. But over the next year, Starcom’s portfolio of brands will be considered and available to use while writers and producers are drafting storylines for TBS, TNT, Adult Swim and TruTV.