October 31st, 2013

Turner Strikes Broad Product Placement Agreement With Starcom

By Jeanine Poggi

Pop Tarts, Burger King and Samsung May Make Cameos in TNT and TBS Shows

That’s because a deal between Starcom and Turner Broadcasting, which was struck during TV’s annual upfront negotiations and is taking effect now, that encourages the Turner networks to use Starcom clients in their original shows. It follows a similar, earlier product placement pact between Turner and MillerCoors.

Starcom’s general deal doesn’t preclude clients of other agencies from striking their own deals with TNT and TBS series where they don’t conflict with other integrations that have been nailed down. But over the next year, Starcom’s portfolio of brands will be considered and available to use while writers and producers are drafting storylines for TBS, TNT, Adult Swim and TruTV.

Read more: http://adage.com/article/media/turner-starcom-strike-product-placement-deal/245015/

Comments

Add your own Comment

(optional)