October 9th, 2013
Marlboro in the Middle Kingdom: Chinese Kids Know Their Smokes
The Wall Street Journal
Nearly nine out of 10 Chinese children aged 5 and 6 can identify at least one cigarette brand, and roughly one out of five say they expect to smoke when they grow up. Students posed with cigarette models made from waste paper during a campaign ahead of the World No Tobacco Day in Handan, Hebei province, in May.
Those are some of the breathtaking results of arecent study by Johns Hopkins University on the effects of tobacco marketing on children in low- and middle-income countries. The survey, which questioned 396 children Jialing town in Qi County, Shanxi province, found that 71% of Chinese 5- and 6-year-olds had someone who used tobacco in their household while 86% could identify at least one cigarette brand Ė higher than survey counterparts in Brazil, India, Nigeria, Pakistan or Russia.