October 13th, 2013
Local cash-strapped school districts selling ad space on buses
By Denise Henhoeffer
When it comes to school buses, not much has changed over the years. They’re still the rumbling, yellow behemoths with the flashing red lights and stop-sign arms.
And they still give students bumpy rides to and from school.
But for some districts in the tri-county area, school buses have added something new over the past year: advertisements. Think, reading, writing, ’rithmetic — and revenue.
Cash-strapped school districts — burdened by limited state aid and a 2 percent cap on tax levy increases — continue to look for alternative revenue sources.
In January 2011, Gov. Chris Christie signed the state’s school bus advertising bill and New Jersey joined a half-dozen other states in allowing the vehicles to carry ads.