October 13th, 2013

Local cash-strapped school districts selling ad space on buses

By Denise Henhoeffer
Courier-Post

When it comes to school buses, not much has changed over the years. They’re still the rumbling, yellow behemoths with the flashing red lights and stop-sign arms.
And they still give students bumpy rides to and from school.

But for some districts in the tri-county area, school buses have added something new over the past year: advertisements. Think, reading, writing, ’rithmetic — and revenue.
Cash-strapped school districts — burdened by limited state aid and a 2 percent cap on tax levy increases — continue to look for alternative revenue sources.
In January 2011, Gov. Chris Christie signed the state’s school bus advertising bill and New Jersey joined a half-dozen other states in allowing the vehicles to carry ads.

Read more: http://www.courierpostonline.com/article/20131013/BUSINESS20/310130024/Local-cash-strapped-school-districts-selling-ad-space-buses?nclick_check=1

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