October 27th, 2013
Food marketing to kids sends wrong message
By Kiran Dodeja Smith
The American Academy of Pediatrics estimates that children are subject to a staggering seven hours of media each day in the form of television, computers, phones, and electronic devices. Personally, in our household, screen time is very much limited, but letís be honest, no matter how much you try to shield your kids from screens and everything that goes along with them, itís virtually (pardon the pun) impossible.
The issue at hand here is not how much theyíre watching television or playing on their iPhone; itís the marketing thatís being shoved in their faces during most waking hours ó in particular, food marketing to kids.