October 16th, 2013
ESTHER CEPEDA: Beware of junk-food marketers
By ESTHER J. CEPEDA (Columnist)
It was a big week for Americaís favorite junk foods. First, Mondelez International—formerly known as Kraft Foods—announced that beginning in 2014, it will be the official sponsor of both the menís and womenís U.S. national soccer teams. The company will sell signature snacks such as Oreo and Chips Ahoy cookies, Ritz crackers, Trident gum and other candies under the fast-growing sportís halo of healthiness.
Then from McDonaldís came the announcement that for two weeks in November, it will give away 20 million books featuring storylines pushing healthy nutritional messages with Happy Meals. These moves to use healthy activities or literacy and nutritional awareness as a means of selling their salty-sugary-fatty products is questionable enough. But to prey on the good intentions of uninformed parents is even worse.