October 9th, 2013
'Advergames' That Market Food To Children Push Mostly Junk, Study Says
By Anna Almendrala
The Huffington Post
Most of the foods marketed through “advergames,” which are free online games that target children, have high levels of fat, sugar and salt, according to a new study conducted by Michigan State University researchers. The findings are a double whammy for parents concerned about children’s growing waistlines since the games, in addition to displacing a physical activity with a sedentary computer activity, also expose children to junk food brands in levels that could exceed TV commercials.
While there has been a heavy focus on TV commercials for junk food, similar advertisements in the form of free online computer games seem to be flying under the radar, study researcher Lorraine Weatherspoon, Ph.D., explained.