October 22nd, 2013
A new kind of cola war
Our view: Latest attack on Coca-Cola may strike some as unfair, but the health risk to children and adults posed by sugary drinks is real and alarming
Happiness doesn’t come in a red can. Obesity does. That’s the tag line from a commercial that will begin airing soon in the Baltimore area, and it’s a not-so-subtle attack on Coca-Cola mounted by a group of local health advocates including Howard County’s Horizon Foundation, the Maryland State Medical Society (MedChi), the American Heart Association and People Acting Together in Howard (PATH).
The ad is a parody of a Coke campaign that features people handing out bottles of cola to strangers around the world in an uplifting, music-filled celebration. The new version, which takes a similar feel-good tack, shows green-shirted volunteers dispensing healthy drinks ó mostly bottled water with or without flavoring ó and in some cases, confiscating a Coke.