September 4th, 2013
Unhappy kids are more likely to be materialistic: study By APP September 04, 2013 - Updated 140 PK
Unhappy kids are more likely to become materialistic than children who are happy with their lives, a new study from the Netherlands suggests. And TV advertising is an important instigator, the study found.
“Children who were less satisfied with their lives do become more materialistic over time, but only when they are frequently exposed to advertising,” said study lead author Suzanna Opree. “Advertising seems to teach children that possessions are a way to increase happiness”, Live Science Reported.
It’s a significant finding because research with adults suggests that materialistic children may become less happy later in life, said Opree, a research associate at the University of Amsterdam School of Communication Research.
The study describes it as “having a preoccupation with possessions and believing that products bring happiness and success.”