September 3rd, 2013

The U2 iPod: A Lesson from Apple to Android on Product Placement

By Rebecca Greenfield
The Atlantic Wire

Branded products don’t have to come off as incredibly dorky and non-sensical as Android’s new operating system KitKat, named after the Nestlé-owned chocolate bar, just ask Apple. Google picked the candy as the code-name for Android 4.4 just for fun, John Lagerling, director of Android global partnerships, told the BBC News’s Leo Kelion. “This is not a money-changing-hands kind of deal,” he said. But, it still looks and feels like Android has turned into a giant ad for KitKat, a move that has predictably backfired. Many at first, thought the announcement was a joke. Even if it’s not a joke, it’s easy enough to make fun of it. But not all branded technology has to offend. Think back to 2004, when Apple released its special edition U2 iPod.

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