September 18th, 2013
Skype Debuts Rich Media Ads For iPhone, Android Devices
By Mark Walsh
Media News Daily
With nearly a third of its 300 million monthly users accessing its calling and video chat service via mobile devices, Skype is ramping up mobile advertising. The Microsoft unit on Tuesday announced rolling out advertising for the first time in its Android app, as well as adding rich media formats for the iPhone.
The rich media unit is available for the iOS app in the U.S. Canada, Australia, Brazil, Italy, Spain, Germany and France. It will extend to Android later this month in the same countries along with Russia. Standard mobile ads in Android will be offered in a total of 55 countries spanning the Americas and EMEA and Asia-Pacific regions by the end of September. The new rich media unit starts as a 320x50 mobile banner and expands to 320x416 when users tap on the ad. It comes with a variety of options including video and animation, image carousels, Web links, game play, and social media features.