September 25th, 2013

Rockefeller Broadens Data Investigation to Include Popular Media Companies

By Kate Kaye
Ad Age

Separately, California Regulation Aims to Better Protect Minors

Regulators at the federal and state levels are once again applying pressure on companies that collect and use consumer data. Senator Jay Rockefeller, D-W.V., broadened his investigation of lesser-known data firms to popular media companies including Conde Nast. Meanwhile, California has tightened its grip on web sites and mobile apps aimed at children under 18, requiring them to allow kids to delete content they’ve posted, and prohibiting such sites from running ads for products including e-cigarettes, alcohol and lottery tickets.

“When consumers provide personal information in interactions with websites, they may not be aware that data they are sharing may be shared with data brokers,” stated Mr. Rockefeller, chairman of the Senate Commerce Committee, D-W.V., broadened his investigation of lesser-known data firms to popular media companies including Conde Nast. Meanwhile, California has tightened its grip on web sites and mobile apps aimed at children under 18, requiring them to allow kids to delete content they’ve posted, and prohibiting such sites from running ads for products including e-cigarettes, alcohol and lottery tickets.

Read more: http://adage.com/article/privacy-and-regulation/rockefeller-california-tougher-data-privacy/244373/?utm_source=Media&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Medi

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