September 13th, 2013

IFC's Comedy Bang! Bang! Gets Cheezy With Its Product Integration

Creativity Online

In the sponsored segment, comedian/actresss Casey Wilson throws down a melodramatic solo “I Snacked a Snack,” set to the tune of “I Dreamed a Dream” from Les Miserables, but with way more “Cheezy” lyrics, riffing on the many new flavors of the snack cracker. The skit meshes seamlessly with the theme of tonight’s show, Comedy Bang! Bang! The Musical, which airs tonight at 10/9C.

IFC Originals’ Comedy Bang! Bang!, comedian Scott Aukerman’s off-kilter take on the traditional talk show, is known for its unconventional advertiser partnerships. During its first season, for example, presenting sponsor Volkswagen became part of a self-mocking product placement segment starring Aukerman and musical sidekick Reggie Watts, and in season two, Mr. Watts created a comedy spot for Kayak.com encouraging girls to “get away” that ran during new episodes. Now, IFC is throwing Cheez-Its into the mix during its musical-themed season finale airing tonight.

Read more: http://creativity-online.com/work/ifccheezit-i-dream-a-dream/32585

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