September 30th, 2013
Drug marketers don’t always deliver a healthy message
By John Webster
The Spokesman Review
Suffering? Getting old? The pharmaceutical industry wants to help. Every night on TV, photogenic actors frolic with photogenic grandchildren, or lounge in bathtubs gazing into the setting sun, telling emotion-laden tales of 30-second Madison Avenue cures: E.D.? Low T? R.A.? COPD? Dry eye? Sneezy? Wheezy? Queasy? There’s a drug for that.
And all the consumer needs to do – all together, now – is “Talk to your doctor.”
But there are a few things the ads don’t mention: Low-cost alternatives to the high-cost drugs featured in the ads. Lifestyle changes that could make drugs unnecessary. Damaging side effects that may not be discovered until a drug has been on the market for a while.