September 23rd, 2013

Dora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad

By Katy Bachman
Ad Week

Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other children’s advocacy groups, continues with the “Wanted” theme. Last time, it was SpongeBob; this time it’s Dora the Explorer.

In a scene that brings to mind drug pushers on the street, Dora is standing on a street corner hawking sugary cereals like Cinnamon Toast Crunch and other “nutritionally dangerous foods” like Sour Patch Kids popsicles to a couple of wide-eyed children.

Read more: http://www.adweek.com/news/advertising-branding/dora-explorer-hawks-junk-food-kids-drug-pusher-new-ad-152701

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