September 21st, 2013

Davis seeks to boost revenue by putting ads on school buses

By Benjamin Wood
Deseret News

Students in Davis School District may soon have some company on their commute to and from school in the form of paid advertisements adorning the yellow buses. The school district has partnered with advertising firm Alpha Media and is in the process of seeking interested businesses to buy ad space to boost district revenue.

“Anything we can do to help fund the transportation department keeps funds in the schools and in the education process,” said Brian Larsen, district transportation director. Davis is the second school district in the state to use bus advertising, a relatively new trend that is gaining popularity nationwide as a risk-free revenue source for cash-strapped school districts. Michael Beauchamp, president and CEO of Alpha Media, said his company first began partnering with school districts to sell bus advertisements in 2008. In the past five years, demand has grown steadily as school officials and lawmakers take note of the program’s successes, he said. School districts have ultimate approval of any potential advertisers, Beauchamp said, and the districts keep roughly 63 percent of the sales revenue.

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