September 23rd, 2013
Cartoon Network Sets Food Marketing Age Limit
By Alex Bean
No more Nutella for you kids – only teens and adults can handle the choco-hazelnuttiness and 21 sugars per serving size. Cartoon Network announced that they would voluntarily join the Children’s Food and Beverage Advertising Initiative by pledging not to license its network show’s characters to food companies unless they meet the CFBAI’s nutritional standards for marketing food to kids under the age of 12.
The CFBAI’s nutritional standards decree that food products should have certain low amounts per serving size in four major nutritional categories – calories, sodium, saturated fat and sugars – to be considered for direct marketing to children under the age of 12. Cartoon Network and Ferrero USA became the 18th and 19th and most recent company participant in the CFBAI – meaning no more Nutella and Tic Tac marketing to those under the age of 12, in Ferrero USA’s case, unless they alter their products to meet the CFBAI standards.