September 23rd, 2013
Bank of America Pavilion will need a new name
By Deirdre Fernandes
The Bank of America Pavilion, the site of summertime concerts along the Boston waterfront, will soon be in search of a new name as the financial services giant drops its sponsorship of the venue marked by its signature white tent. Bank of America, which inherited the naming rights contract after its takeover of FleetBoston Financial Corp. in 2004, won’t renew the agreement when it expires at the end of the month.
The bank, based in Charlotte, N.C., has been retrenching since the financial crisis, shuttering branches, cutting jobs, and scaling back its sponsorship programs.