August 13th, 2013
These Apps Will Not Educate Your Baby
By Josh Golin
Last Wednesday, my organization, Campaign for a Commercial-Free Childhood, filed Federal Trade Commission complaints against two leading developers of apps for babies. These complaints are the latest in our ongoing advocacy to stop the false and deceptive advertising of baby media; our prior efforts led Disney to offer Baby Einstein refunds and to a landmark judgment by the FTC against Your Baby Can Read. Consumer protection laws require that companies substantiate any educational or cognitive claims that they make about their products. Both Fisher-Price and Open Solution claim their apps teach babies language and math skills, but cite no research to back up these claims. And there is no credible research that any form of screen media is an effective tool for teaching babies.